June 2, 2013
This ad caught my attention immediately because of its creepiness. Fragrance ads seem to be getting stranger because ads like these, in my opinion, are not successful in selling the product. Unless you yearn to be a vampire or something equivalent to one, the ad is strange in its concept. It's called Midnight Poison and says "A new Cinderella is born." What kind of Cinderella is this?! I guess I understand why they said "Cinderella," since the product has the word "midnight" in it, and Cinderella had to return home by midnight. However, that is the only connection, and not a very good one I might point out. I can't say the same for others but personally, I don't want to look deathly pale and be a vampire.
This ad is all about the extremely pale woman whose face is illuminated as the rest of her body is soaked in a blueish color. I have to say, the colors do stand out, since the white face provides a contrast to the multiple shades of blue. However, while the ad stands out, the product isn't sold very well. What does Midnight Poison smell like? And does using it make you become a vampire? That's what the ad seems to be saying. In fact, it's also saying that Midnight Poison will allow you become Cinderella, except the creepy version of her.
This ad uses the need for attention, as do most fragrance advertisements. The woman certainly gets our attention and the ad is trying to visually stimulate us to evoke a reaction. As a result, we are supposed to be curious to what the fragrance smells like. The limited use of words also attempts to evoke our curiosity, but frankly, I wouldn't be curious enough to actually check it out. The ad is visually interesting, but overall it does not focus on the product and instead distracts the consumer with the creepy looking woman in the center.
No comments:
Post a Comment