I found this advertisement in a travel magazine and it caught my eye because of the classic black and white picture. The advertisement is for a hotel in New York and the caption at the bottom of the page says, "An icon returns to center stage, and all New York is talking." The advertisement gives off an elegant look with the black and white picture and bronze frame. The page is aesthetically appealing because of the color scheme and the classic '20s style look. The woman is situated in the middle of the picture and your eye is immediately drawn to her and you wonder why she is jumping with a look of pure joy. Therefore, you want to read the caption. Across the middle of the page, it says "Pierre, Again." Underneath this, it says, "From Taj Hotels, The Grand Reopening." The letters are in elegant font and the bronze and white stand out against the black and white background. From this picture, you get a sense that this hotel is very elegant and classy. Personally, I would expect the hotel to have a 1920's theme as well, since the picture seems to give off this feeling.
This advertisement could be using ethos as its form of persuasion because it tries to establish credibility by saying that Taj has been creating, enhancing, and caring for landmark properties for over 100 years. The elegant layout of the advertisement attempts to make the conclusion that Taj Hotels must be five-star hotels. If "all of New York is talking," then this hotel must be noteworthy.
It also uses the "need for aesthetic sensations" for its appeal because our eyes are drawn to the black and white picture and we immediately think, "This must be classy." Seeing pictures like these are like going back in time to the "good old days." Our eyes are attracted to the dark dress of the woman in the middle because it stands out against the light background. The elegant font only adds to the feeling of class and we are drawn to the idea that The Pierre hotel is indeed very polished. Does this make us want to stay in The Pierre? It may, if you prefer this elegant style (which many of us do).
There definitely is something appealing about the old days! I really like the color scheme of this ad, it makes it feel antique and classy. As far as hotels go, most people like the place where they are staying to feel upscale, which The Pierre certainly seems to be. I know I would like to stay here!
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