April 28, 2013
A home brewed taste that we'll love at first sip. Ice cold tea during a warm and sunny spring day. What's better than that? This advertisement for sweet tea is perfect for this season. Sunny days are in the future and we'll certainly need something cold to drink, right? The ad shows a couple during a pleasant day, drinking sweet tea and enjoying the outdoors. The bottle is placed in the corner of the ad so it's not exactly the center of focus because the consumer wants to see a story along with the product. We want to see that happy couple on a lovely spring day. Nonetheless, the bottle of tea is plenty large enough for us to see the writing on the bottle and take in the wonderful amber color of the drink. If the tea has a "home brewed taste," it must be really good, right? Homemade is always better, as we're told to believe. But what does "home brewed" taste like? I certainly do not know what home brewed sweet tea tastes like because no one in my family makes sweet tea. However, the word choice makes it sound homemade, and usually homemade is healthier. Therefore, this tea must be healthy (so it seems).
The lighting in this advertisement is a perfect way to express what season it is and how the weather seems to be. Sweet tea should be a spring or summer beverage, as this ad is showing. It's cool and refreshing, perfect for a warm day. The ad has a nice image of the couple enjoying their day in the park and drinking their Gold Peak Tea. Doesn't this look relaxing?
Our physiological needs are present in this ad because who doesn't want a nice and refreshing drink during the warm months? Just looking at the ad is supposed to make us want some sweet tea, because we're probably thinking of the weekend or summer. Sitting in the park with a cool drink sounds especially appealing, since the weather is warming up. The setting of the ad aims to make the tea sound and look that much more appetizing.
I had the same sort of emotional appeal as you did to this ad. I think the company does a good job of getting its point across that this drink is perfect for the hot months of spring and summer. Also, the water drops on the container in the left of the ad signal me that the drink is cool and refreshing. Overall, I think that the Gold Peak company does a good job of getting its point across.
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