May 5, 2013
This ad caught my attention because it was funny and the cat makes the whole picture very comical. When you see this ad, you most likely can come to the conclusion that the ad has something to do with litter boxes. And you see the little blue box at the bottom and what do you know? It is! Having the grey cat be against the red carpet allows the picture to stand out. The red is such a shade that it's not just red, it's a royal red. This color catches your eye. Since this cat is also standing on two legs and looks more like a human in its stance, it appears comical. There are no words that stand out in this picture because the cat does all of the work. It was easy for me to infer what the advertisement was for.
What's more is that the cat is in a room that has a sort of Victorian Era style to it. Overall the room looks quite fancy. From this, we can conclude that the odor shield is fit for any environment! One can use this odor shield in even the fanciest of rooms. A high-class litter box odor shield! Isn't that something?
The emotional appeal with this ad could be the need to nurture, since there's a cat who desperately needs to use the bathroom. Naturally, we want to help the cat and provide it with a litter box with a nice odor shield, right?
I'm thinking that this ad could be using ethos as its form of persuasion. Since the cat is in such a fancy room, the odor shield must have to be pretty strong and long lasting if it's to be used in a Victorian style home. It's establishing credibility because if the odor shield really does work, then it will work in any kind of home. No one will have to let their litter box overpower their room if they use Fresh Step! It will allow any room to maintain its class or personality.
This ad uses snob appeal because the cat is in such a classic and luxurious looking room. For those of you who have this red carpeted Victorian style room, this product is perfect for you! If you care about your home, you will do anything to maintain it. Therefore, you will not let the litter box dominate the room.
I think another reason why this ad works is because the cat is adopting an anthropomorphic attitude and stance. Cats do not really stand up like that and hold their crotch when they are desperate to go to the bathroom, but humans sometimes (which is weird) do, so it's relating the cat to a human being. When we see it, we think "Awwww" and it seems more real than it should be. We forgot that cats do not really do this, and instead focus on the adorable standing cat.
ReplyDeleteThis is an ad that I have seen before in many different magazines. I think that this ad is effective because it gets its point across, like you said, in a very comical way. I agree when you say that words are not needed in this ad because the picture says everything. Because this ad is so humorous, I actually think it is better without words because how it is now allows the cat to be the center of attention. Despite from its stance, I think the thing that attracted me most to this picture was the cat's facial expression. It comes across very panicked which stresses the idea that a litter box (and kitty litter) is indeed definitely needed.
ReplyDeleteAnother reason why I think this ad is effective is that the cat is looking off into the distance with puppy-eyes, or should it be kitty-eyes? Whatever the case may be, the big eyes appeal to our need to nurture because if you want something, usually puppy eyes work to pull on the heartstrings of who you are looking at. Being a cat person myself, whenever my cat gives me this look, I am tempted to give her a treat, or at least pet her. In my case, when I try the latter, I am met with a nice claw mark down my right arm.
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