May 25, 2013
I don't remember actually eating lunchables, but I know they seem quite convenient for parents looking for a quick school lunch for their kids. And guess what? Now they have smoothies! The picture shows a very happy boy drinking his fruit smoothie. His expression is not only happy, it's ecstatic and a little surprised. Is he surprised that the smoothie tastes so good? The picture itself has bright and cheerful colors, supporting the idea that the fruit smoothie makes children feel happy. Since it's a fruit smoothie, parents also feel happy about giving it to their children. The color scheme doesn't necessarily fit the color scheme of the smoothie, and this is because the advertisers are trying to include multiple bright colors. The yellow fruit smoothie no longer stands out as much, because of the bright colors as well as the boy's expression. The focus is on the boy's face because it radiates an overly happy and surprised look, which is all meant to connect back to the fruit smoothie.
I was wondering why this company decided to use a fruit smoothie, instead of fruit juice. Perhaps it is because fruit juice is too common and one can buy packs of fruit juice by itself. Fruit smoothies sound healthier than fruit juice because it gives off the impression of being home-made and less processed than fruit juice. Since the target audience is moms, this "healthier" drink appeals to them. Moms want to feed their children something healthy enough, while still tasting good. The problem with this ad, however, is that the actual drink says nothing about the flavor of the smoothie, or whether it's 100% fruit. That means it's most likely not 100% fruit, which discards the idea that it's really that healthy.
The appeal in this ad is the need to nurture, since it's targeted towards moms and shows an incredibly happy child holding his fruit smoothie. Moms like the idea that if they give their child lunchables with this fruit smoothie, they'll be happy. This also connects to simple solutions because the ad is implying that if you give your child this smoothie, they will be happy and content.
I used to love lunchables! I would always beg my mom to buy them for me. Now looking back, they seem kind of gross. I totally agree with you that the fact they didn't say its "100% fruit" means its probably not. (In fact, I'm pretty sure the meat in those things isn't 100% meat either, but hey, neither is McDonalds!) I also thought the colors clashed in this ad, which drew attention away from the actual product they are selling. Also, I like how you pointed out that a "smoothie" sounds healthier than fruit juice because it gives the impression that it's home made.
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