May 19, 2013
I have to admit that I am not a bacon lover, unlike many people. I will eat it if I'm hungry, but I prefer other breakfast items anyway. For those who do love bacon, does this ad make your mouth water? Uncooked bacon with visible slabs of fat do not look very appealing, in my opinion. I thought it would have been better to show the bacon sizzling on a pan, or on a plate, cooked in the very least. The ad focuses attention on this pack of bacon, with a wood-like background. This is to connect with the fact that it's hickory smoked. The caption says "It scares other bacon to bits." This is a play on words because of "bacon bits," but this time the bacon will scare the bacon to bits. Bacon scaring other bacon to bits because it is so delicious and superior. What a thought!
This ad is relatively simple because the pack of bacon is the center of attention and is highlighted with the lighting being focused in the middle. The Oscar Mayer sign is large enough so you know what company the ad is for. There is only one caption, which is directly above the thick cut bacon. The ad focuses on physiological needs because it attempts to appeal to those bacon lovers out there. However, I still do believe it would have been more effective if the ad also showed a picture of cooked bacon. It also uses magic ingredients because this bacon is supposedly extra delicious because it's "thick cut" and "hickory smoked." Does that make this bacon superior to others? According to this ad, it will scare other bacon.
In my opinion, this ad is not effective (although I can't say the same for bacon lovers), because it did not succeed in making me want to buy some Oscar Mayer bacon. The product looks like hunks of meat in front of a wooden panel. Not very appetizing. I also thought that the caption was ineffective because I found myself wondering, "Is it a good thing for this bacon to scare other bacon to bits?" Either that means it's really terrible compared to other bacon, or it's amazingly superior. Of course the ad is saying that this bacon is wonderfully superior, but I'm not convinced.
Where exactly did you find this advertisement? Anyways, I agree with your statement on the bacon being cooked, it would most definitely made the product more appetizing. But, it would have been ineffective to show how the bacon was "thick cut". When cooked, bacon loses it's size, and seeing a shriveled up piece of a supposedly hearty cut of meat would make the viewer of the ad skeptical.
ReplyDeleteOk So I don't like bacon at all and this advertisement is its own testimony to the fact that the breakfast item is not very appealing. I also I agree with you and Sally that they should have either showed the bacon sizzling in the pan or finished and accompanied by a short stack of pancakes. Now, that I believe would be a lot more effective in persuading the audience to buy the bacon.
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